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e-learning foreign-language Marketing translation Video and Audio voice-over

Multilingual Subtitles and Captions Can Expand Your Video Views

Marketing and promotional videos are more popular than ever in this age of digital media. It used to be that only big-budget businesses could afford the cost of producing a slick marketing video touting all the advantages of their products or services.
Not anymore.closed caption image
Today, many organizations have their own in-house video production teams equipped with low-cost but high-quality cameras and editing software that almost anyone with a basic knowledge of computers can use. Even more appealing to cost-conscious marketing managers is the array of social media sites that feature videos produced inexpensively on mobile devices and shared easily across multiple user platforms. A study by Cisco estimates that by 2020, video will account for 75 percent of all mobile data traffic! (Our previous blog highlights more fully the impact and opportunities of video marketing.)

October 27, 2016
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International Business International Traditions Lifestyle

Denmark – Culture and Customs of a Small but Mighty Country

Although a small country of roughly 5.7 million people, Denmark is one of the leadingMap of Denmark economic markets in Europe. In fact, Forbes routinely taps the Scandinavian country to top its list of best countries to do business. So if you’re looking to expand your international marketing efforts, don’t overlook the Danes as a rich opportunity for new business ventures. Its temperate climate and central location just north of Germany, between the North and Baltic Seas, also makes it a popular destination for tourists and recreation enthusiasts.
As part of our recurring series of blogs highlighting cultures and countries around the world, we’ve collected some key facts and figures highlighting Denmark’s popular appeal.

October 21, 2016
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International Traditions Newsletter

10 Things to Know About Oktoberfest

Autumn is a busy time for special events and festivals around the world. The mild temperatures that accompany the changing seasons make tourist or business travel Oktoberfest Hippodrom Tentespecially enjoyable.
In honor of one of autumn’s most popular worldwide attractions—the Munich Oktoberfest—we gathered some interesting facts you may not know about this 200-year-old tradition.

  • Oktoberfest is known as the largest Volksfest (People’s Fair) in the world. More than six million people attend the festivities each year, which begins on the third weekend of September and runs through the first Sunday in October.
October 4, 2016
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Newsletter translation

Our Glossary of Terms Helps You Understand Translation Terminology

If you’ve looked into getting any translation or interpreting work done, you know there are plenty of words and phrases unique to the industry. To help you understand just what all of this terminology really means, we put together a brief glossary of key terms to help you out.Glossary wordcloud image

  1. Bilingual/Multilingual – The ability to communicate fluently in two or more languages. These terms would not apply to someone who is only marginally skilled at speaking another language(s).
October 4, 2016
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foreign-language International Business translation Uncategorized

Translating Measurements: Is ‘Close Enough’ Ever Good Enough?

Did you know that 90 percent of the world uses the metric system? In fact, only Myanmar (Burma), Liberia and the United States use a different form of measurement. That’s pretty amazing when you think about it. That means for virtually any translation or interpretation project that involves measurement—like length, mass, volume, area, even temperature—you need to be extra careful about how they are communicated.
In some cases, you might want the conversion to be an exact translation, but not always.

September 9, 2016
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foreign-language Language facts Lifestyle

Death of Languages: Like All Living Things, Languages Experience a Life Cycle of their Own

When Alban Michael passed away earlier this year at the ripe young age of 89, the occasion really marked two deaths. You see, Mr. Michael was the last surviving speaker of the Nuchatlaht language once spoken by his Native American ancestors of the Pacific Northwest. His death also marked the quiet end of yet another language that has died out over the millennia of human existence.

September 1, 2016
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International Business International Traditions Lifestyle

India Culture is in the “Hearts and Soul” of its People

Mahatma Gandhi wasn’t just talking about his own homeland of India when he said, “A nation’s culture resides in the hearts and in the soul of its people.” He captured the essence of how countries and societies are ultimately perceived around the world.India Culture Image
As for Gandhi’s own country, Indian culture is among the world’s oldest, dating back more than 4,500 years. Second only to China as the most populous country on earth with more than 1.2 billion people, India boasts diverse customs, languages and religions.
In our latest look at world cultures, we summarize some of the widely diverse traditions and customs that make India such a captivating country and alluring destination for travelers.

August 22, 2016
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