Companies have begun integrating video into their marketing strategies after seeing the benefits inherent to the digital medium. Video content has a higher level of user engagement in comparison to text and studies have shown that videos increase the amount of time a user spends on a company’s website. According to a recent study by Common Sense Advisory “visitors were 144% more likely to purchase after seeing a product video than those who did not.”
The straightforward nature of video marketing is the reason many companies are seeing the potential of platforms such as Instagram Video and Vine. Businesses are using six and fifteen second video shorts to reinforce brand identity and to showcase their products.
Digital Marketing Potential
High level companies who have experienced the benefits behind video marketing are progressing to the next level: going global. In an ever-increasing global market, businesses are using translation agencies to create and perfect video content for international consumers. Through transcription, voice over and closed captioning, domestic content can be translated and a company’s brand message will be correctly conveyed across the globe.
*For more information about the study conducted by Common Sense Advisory visit www.commonsenseadvisory.com
