Using internet localization to expertly reach your global audience
Businesses know the potential of localization, but it remains the enormous elephant in the room. You need to have your fingers on the pulse of existing customers and potential clients. Without a concrete understanding of their interests and purchasing patterns, you can’t effectively market it to that audience.
Companies benefitting from localization
Companies across the globe are struggling with this new challenge in the global marketplace. There are a plethora of different approaches to tackling this issue. We’ve discovered two success stories in the Hilton and Starwood Hotels using localization to cater to Chinese travelers.
See the Wall Street Journal article detailing localization in the Hilton and Starwood hotels.
http://online.wsj.com/article/SB10001424052702304584404576438230384628772.html?mod=WSJ_hp_LEFTTopStories
