Multilingual Websites = More Sales. A multilingual website is an easy solution for businesses looking to achieve that competitive edge, increase their client base, and secure higher sales volumes.
As the process of globalization deepens, a multilingual website will not be an option, but a necessity.
Top 2 Reasons to Translate Websites into Another Language:
- Over 75% of web users browse in their native language only. Your brand value will rise because you’re now connecting with your client in their own language.
- Up to a 25% increase in sales revenue can be obtained with just one additional language.
In the U.S., the Hispanic/Latino Market is the largest opportunity for sales growth.
- According to the 2010 Census, 1 in 6 U.S. residents is Hispanic/Latino (currently 50MM and expected to grow to 66MM by 2020. By 2060, 1 out of 3 people will be Hispanic/Latino)
- Today Hispanics/Latinos make up 12% of the U.S. online market and will spend approx. $12 Billion
- Hispanics/Latinos use their mobile devices to connect online to a much greater degree than non-Hispanics/Latinos
- 42% of Hispanics/Latinos agree that online ads get their attention
- For Hispanics/Latinos, online content/ads have emerged as a leading source of online research and purchase
- Hispanics/Latinos are more likely to make purchase across a wide variety of categories online than non-Hispanics/Latinos.