Ever needed to purchase some item online, but not been sure where to go? The typical route is to pull up Google and use it as a catch-all to locate what you are looking for. Whether it is a gift for family or a new fashion trend Google seems to know about it, click a few links and you buy.
As we approach the upcoming holiday season there will be millions of searches done by online consumers to find that ultimate gift. As a retailer imagine what it would be like if your products do not appear on searches or if they do, only at the bottom of the list-a nightmarish scenario. By getting your company into the top 5 of an organic search the potential in revenue is enormous.
SEO (Search Engine Optimization) for global retailers is a must. However, it is not as simple as adding some key words into your website. It takes an experienced team to keep up with all the technology and tweaking necessary to maintain a successful SEO campaign.
For a business to go global and cater to an international audience an understanding of translation and localization is an absolute must. A word in English, when translated into another language, may not convey the same message in a different part of the globe. You need to know the right words and their cultural equivalents to succeed in the international business arena. A professional translation and localization agency are essential to your organization’s expansion.
