Transcreation
Translation + Cultural Awareness/Sensitivity = Transcreation
Our marketing transcreation service offers accurate and well-defined language translations for any marketing situation. Effectively portraying your corporate brand in a worldwide arena depends greatly on accurate translations of your slogans and associated marketing materials. At ASIST, we specialize in generating accurate marketing translations so that you can successfully expand your business communications in new markets by connecting with potential clients around the world.
- Do you want to cater to new, evolving markets while maintaining your brand identity?
- Would you like to generate impressive growth by expanding into international markets?
- Would you like to localize and then adapt your documents to a specific cultural audience?
Transcreation
Transcreation is used when marketing or sales communications need to be linguistically and culturally adapted for a different target audience. It is a hybrid between translation and copywriting.
Avoid marketing transcreation/translation problems
With ASIST, you can avoid slogan mistranslations like the ones that follow:
- An airline company’s “Fly in Leather” slogan (advertising its new leather seats), which was mistranslated into Spanish as “Fly Naked”
- A beer manufacturer’s “Turn It Loose” slogan, which was inappropriately translated into Spanish as “Suffer From Diarrhea”
- A soft drink maker’s “Come Alive With the (Soft Drink) Generation” slogan, which was inaccurately translated into Chinese as “(Soft Drink) Brings Your Ancestors Back From the Grave”
- A dairy association’s “Got Milk?” slogan, which was inappropriately translated into Spanish as “Are You Lactating?”
While the above mistranslations may be amusing, they can clearly shut down a company’s business in a new market. With ASIST, you will avoid these types of problems. Our experienced and professional translators will ensure that your marketing transcreations/translations are accurate, appropriate and persuasive.
Our experts will ensure your marketing or sales communication will have the same impact on your target audience, anywhere in the world.
Types of marketing transcreation/translation services
With over 30 years of marketing transcreation/translation experience, ASIST fulfills a variety of marketing needs. Our experts will ensure your marketing or sales communication will have the same impact on your target audience, anywhere in the world. Some examples include:
Brochures
Transcreating/Translating marketing brochures accurately will make a tremendous difference when trying to sell your product in other countries. In order to be effective, marketing messages must be presented to foreigners in their native language.
Websites
A website is often the first type of content translated by a company that wants to expand into foreign markets. In order to effectively evaluate a company’s product and service offerings, foreign visitors must view website content in their native language. This includes the text, keywords, graphics, and whitepapers.
Other marketing transcreation/translation services include:
- Advertising copy
- Proposal requests
- Sales presentations
- Audio voiceovers
- Press releases
Contact us today
Leverage your marketing or sales communications globally by incorporating our trusted transcreation solutions.