I just returned from the LIGNA Show in Hannover, Germany. In addition to the enormous amount of work that ASIST has been involved with in helping us introduce our new company to 7,000 employees worldwide, ASIST has played a significant role in helping our current company, Borden Chemical, project a professional image at Europe’s largest industry gathering for forestry and woodworking professionals.
With ASIST’s help, we introduced a new 12-page brochure in German and Portuguese and a two-page overview in Russian, French, Spanish, and Chinese. In addition to the literature, ASIST was responsible for translating the text that ran through three videos on high-definition television screens. All of these were produced in a very short time frame, working with several different graphics suppliers.
As I stood on the exhibit floor listening to my colleagues from around the world, I was thrilled by their reactions to the translations. Very specifically, the German and Brazilian attendees were quite convinced that we had the translations done in the respective countries. I was very proud to inform them that they were produced in Columbus, Ohio.
My very special thanks for a job well done!