
As part of our recurring series of blogs highlighting cultures and countries around the world, we’ve collected some key facts and figures highlighting Denmark’s popular appeal.
expand their customer base. As the center of Europe from a geographic and economic standpoint, Germany has much to offer. But before you don your lederhosen and head off to Oktoberfest or pack your briefcase for a corporate meeting with potential new business partners, it’s good to know some of the German customs and social protocols you’ll encounter.
More businesses than ever are branching out into multilingual communications as a way to expand their customer base. So the question these days is not so much “Should we translate?” as it is “How should we translate?” The answer is an important one.
After deciding it’s time to target a more global audience, the next step is to determine whether to use internal staff to handle the work or partner with an outside language service provider (LSP). There’s certainly a cost either way, and any budget-conscious business leader should factor that into their analysis. But there are also many other pieces that go into creating and maintaining a successful translation program. That’s why any results-oriented business leader should weigh the pros and cons of both sides.
We put together some things to consider when deliberating the question: in-house translators or outside translation partner?
One thing we continue to emphasize to our clients is that translating or interpreting words is only part of a successful multilingual communication process. Another important piece—whether conducting business outside of the country or entertaining visitors at your company—is to adapt to the cultural, social and
business customs of your foreign speaking customers. This means paying close attention not just to the words you use, but also to the images associated with your message, the method used to convey the message, and even the personal interactions you make with clients or customers on their home soil.