Newsletter

10 Things to Know About Oktoberfest

Autumn is a busy time for special events and festivals around the world. The mild temperatures that accompany the changing seasons make tourist or business travel Oktoberfest Hippodrom Tentespecially enjoyable.
In honor of one of autumn’s most popular worldwide attractions—the Munich Oktoberfest—we gathered some interesting facts you may not know about this 200-year-old tradition.

  • Oktoberfest is known as the largest Volksfest (People’s Fair) in the world. More than six million people attend the festivities each year, which begins on the third weekend of September and runs through the first Sunday in October.

Our Glossary of Terms Helps You Understand Translation Terminology

If you’ve looked into getting any translation or interpreting work done, you know there are plenty of words and phrases unique to the industry. To help you understand just what all of this terminology really means, we put together a brief glossary of key terms to help you out.Glossary wordcloud image

  1. Bilingual/Multilingual – The ability to communicate fluently in two or more languages. These terms would not apply to someone who is only marginally skilled at speaking another language(s).

‘Transcreation’ Helps Maintain Your Brand’s Image in Foreign Markets

As the world gets smaller and cultures continue to blend, sophisticated business leaders and marketers are refining the way they communicate their messages into foreign languages.
Think about how hard it is to get your message heard above the din of competing brand campaigns in your own language. Trying to do the same thing in another language is even trickier. How do you go about marketing and maintaining your brand image in another country? How do you ensure that the essence of your brand will resonate with customers in foreign markets?  Companies spend plenty of time and money trying to figure that out.
That’s where transcreation can help.

Traveling Abroad? Follow These Tips

If you plan on traveling outside the country for business or pleasure, here are some tips to follow regarding your ATM and credit cards:
• Before leaving, call your credit card company to advise them of your travel dates.credit card transaction image-FreeImages.com Otherwise, larger transactions and unusual spending patterns/locations could raise doubts about unauthorized use or fraud, holding up approvals.
• Confirm whether you can use magnetic stripe cards or if the area you’re visiting mainly uses the more secure “chip-and-PIN” cards. While U.S. cards with magnetic stripes will still work as long as there’s someone to swipe them, you may encounter problems for independent vendors, like ticket vending kiosks, gas stations or other small, local venues.

“Translation Memory” Saves Costs, Adds Quality to Your Translation Project

At ASIST Translation Services, we mix the skills, experience and versatility of human translators with advanced technology to provide the best translation experience possible, both in terms of cost and consistent quality.
One of our technology applications is our Translation Memory tool, or TM for short. TM uses a database of client-specific, pre-translated phrases that can easily be used in new or recurring translation projects. The end result for clients is better quality, consistency and efficiency, all at a lower cost.
Here’s how it works.