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e-learning foreign-language Marketing translation Video and Audio voice-over

Multilingual Subtitles and Captions Can Expand Your Video Views

Marketing and promotional videos are more popular than ever in this age of digital media. It used to be that only big-budget businesses could afford the cost of producing a slick marketing video touting all the advantages of their products or services.
Not anymore.closed caption image
Today, many organizations have their own in-house video production teams equipped with low-cost but high-quality cameras and editing software that almost anyone with a basic knowledge of computers can use. Even more appealing to cost-conscious marketing managers is the array of social media sites that feature videos produced inexpensively on mobile devices and shared easily across multiple user platforms. A study by Cisco estimates that by 2020, video will account for 75 percent of all mobile data traffic! (Our previous blog highlights more fully the impact and opportunities of video marketing.)

October 27, 2016
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foreign-language Language facts Lifestyle

Death of Languages: Like All Living Things, Languages Experience a Life Cycle of their Own

When Alban Michael passed away earlier this year at the ripe young age of 89, the occasion really marked two deaths. You see, Mr. Michael was the last surviving speaker of the Nuchatlaht language once spoken by his Native American ancestors of the Pacific Northwest. His death also marked the quiet end of yet another language that has died out over the millennia of human existence.

September 1, 2016
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Business International Business International Traditions Lifestyle Marketing

Knowing Chinese Culture and Customs Will Enhance Your Global Customer Engagement Efforts

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product global travel graphicinformation with people in other parts of the world.
One thing we continue to emphasize to our clients is that translating or interpreting words is only part of a successful multilingual communication process. Another important piece—whether conducting business outside of the country or entertaining visitors at your company—is to adapt to the cultural, social and business customs of your foreign speaking customers. This means paying close attention not just to the words you use, but also to the images associated with your message, the method used to convey the message, and even the personal interactions you make with clients or customers on their home soil.

May 13, 2016
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foreign-language International Business Marketing translation

5 Reasons It’s Time to Use Translation Services to Help Your Business Grow

Decision, decisions: is it time to employ translation services to grow your business?
For sure, it’s a weighty question. Many leaders at the helm of private businesses and non-profit organizations alike have either not considered using translation services or don’t believe they could benefit from them. The reasons vary widely:International Business Image

  • My customers aren’t located outside the country anyway
  • It’s too cumbersome to manage
  • It’s too expensive and time-consuming
  • I don’t have anything that needs translated
  • Software translation tools will suffice
  • I have more pressing company needs to focus on

We realize it can seem a little intimidating or overwhelming to think about communicating with people from all around the world. But the beauty of the Internet, social media and shifting demographics means your “international” customers are right in front of you, either physically as Limited English Proficient (LEP) customers here in the U.S. or electronically as someone located on the other side of the globe. You just have to talk to them.

April 27, 2016
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interpreting Technology Video and Audio

Interpreting Services are Changing with the Times

The role of interpreter has changed much over the years. Gone are the days when an interpreter just had to know how to verbally translate words from one language into another. In addition to language skills, professional interpreters undergo extensive training to refine their skills, and they must adhere to mandatory requirements that vary by client, such as background checks, drug tests and even immunization for those within the healthcare industry. Additionally, interpreters must follow a strict code of ethics and are expected to be well-versed—if not experts—in the specific fields for which they are working.

April 21, 2016
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Business foreign-language International Business Marketing Technology translation

Machine Translation Needs the Human Touch For Professional Global Business Communications

Pretend you’re traveling in a foreign country. You receive an urgent call from the hospital saying your spouse’s heart has been imprisoned. Would you at least feel relieved to learn that he or she won’t fall over?Human Touch image on Computer screen
If you had to rely on machine translation of that country’s language, that’s just what you might hear, or something equally alarming, amusing or confusing.

April 15, 2016
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e-learning foreign-language International Business Video and Audio voice-over

Video Translation Plays Increasing Role in Global Communications

It used to be that translating the printed word was the preferred way to communicate withAudio-Video Image clients and customers speaking other languages. While still popular, print is quickly being rivaled by electronic media when trying to get your multilingual message out. Due largely to the internet and the social media explosion, audio and video files are being viewed and shared around the world in staggering numbers.
Consider these facts and projections:

  • Facebook is generating eight billion video views per day! The number of video posts per person has increased 75 percent globally and 94 percent in the United States. The amount of video from people and brands in News Feed has increased 3.6 times year-over-year. More than half the people who visit Facebook in the U.S. every day watch at least one video.
April 8, 2016
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foreign-language International Business Marketing Technology translation

History Lesson: Multilingual Websites No Longer Just a Thing of the Future

Remember way back when in the 1990s, at the dawn of the mainstream Internet Age, when bigger companies began launching these things called websites? Many small and mid-size companies, as well as government and non-profit organizations, were slow to joinwebsite URL graphic in. The reasons varied. Some thought it was just a costly fad peculiar to a small segment of tech-savvy geeks. Others could not envision how a website would apply to their operations, that traditional customers would never consider buying goods or receiving services online. Still more found the whole matter too intimidating and complicated, with the new languages (HTML), terminology (what’s the difference between a Home Page, a website and a URL?), and concepts (sure, this “internet” thingy is really gonna revolutionize the way we live!).
 

March 30, 2016
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Business foreign-language International Business Lifestyle Newsletter

Traveling Abroad? Follow These Tips

If you plan on traveling outside the country for business or pleasure, here are some tips to follow regarding your ATM and credit cards:
• Before leaving, call your credit card company to advise them of your travel dates.credit card transaction image-FreeImages.com Otherwise, larger transactions and unusual spending patterns/locations could raise doubts about unauthorized use or fraud, holding up approvals.
• Confirm whether you can use magnetic stripe cards or if the area you’re visiting mainly uses the more secure “chip-and-PIN” cards. While U.S. cards with magnetic stripes will still work as long as there’s someone to swipe them, you may encounter problems for independent vendors, like ticket vending kiosks, gas stations or other small, local venues.

March 21, 2016
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foreign-language Newsletter Technology translation

“Translation Memory” Saves Costs, Adds Quality to Your Translation Project

At ASIST Translation Services, we mix the skills, experience and versatility of human translators with advanced technology to provide the best translation experience possible, both in terms of cost and consistent quality.
One of our technology applications is our Translation Memory tool, or TM for short. TM uses a database of client-specific, pre-translated phrases that can easily be used in new or recurring translation projects. The end result for clients is better quality, consistency and efficiency, all at a lower cost.
Here’s how it works.

March 21, 2016
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