Tag: globalization

Translation and Interpreting: How to Best Communicate with Foreign Language-Speaking Customers

Willy Brandt, the former West German Chancellor, once famously said: “If I am selling to Asian interpretationyou, I speak your language. If I am buying, dann müssen sie Deutsch sprechen (then you must speak German).”
The quote underscores a point we continue to emphasize more broadly to businesses and organizations today: the most effective way to communicate with clients, consumers and your own employees is in their own language.

Understanding Russian Cultures and Customs

Image of Moscow Red Square
Red Square – St. Basile

The Russian Federation has a thousand years of history. Its growth and expansion over the centuries has resulted in a country rich in diversity—in culture, customs, language, religion, politics, art and more.
As we highlighted in our last blog, Russia’s vast expanse across two continents—Europe and Asia—makes it uniquely attractive to business seekers and leisure travelers. In fact, its footing at the crossroads of diverse cultures and people gives it a combination of western and Asian influences that naturally make it a prominent player on the world stage.
As part of our ongoing blog series, this week we’re taking a closer look at Russian cultures and customs and what you should know if you plan future travels there.

Big View: Interesting Facts About Russia’s Sizable Landscape

When you think of Russia, you probably think of big. From a purely visual standpoint any map shows it extends over much of Eurasia – the combined continents of Europe and Asia. In fact, Russia is the largest country in the world by land mass, consuming 10,610,161 Russia Mapsq. miles and covering more than one-ninth of the Earth’s land area. It is 1.8 times larger than the total size of the United States. Even more out of this world, Russia has more surface area than Pluto’s 10.3 million sq. miles!
But land isn’t the only thing the Russian Federation—its official name—has in large supply. Not surprisingly, a country with so much space is bound to have other associated “big” attributes. Below are some other interesting facts about Russia that underscore its sizable reputation.

Death of Languages: Like All Living Things, Languages Experience a Life Cycle of their Own

When Alban Michael passed away earlier this year at the ripe young age of 89, the occasion really marked two deaths. You see, Mr. Michael was the last surviving speaker of the Nuchatlaht language once spoken by his Native American ancestors of the Pacific Northwest. His death also marked the quiet end of yet another language that has died out over the millennia of human existence.

Understanding German Customs and Culture Helps Create a Rewarding Experience

Germany is a popular destination for tourists looking for fun and adventure as well as businesses looking to expand their customer base. As the center of Europe from a German Flag Imagegeographic and economic standpoint, Germany has much to offer. But before you don your lederhosen and head off to Oktoberfest or pack your briefcase for a corporate meeting with potential new business partners, it’s good to know some of the German customs and social protocols you’ll encounter.

A Look at the Cultural Customs of Brazil

In August, the 2016 Summer Olympics will attract thousands of people from around the world to Rio de Janeiro, Brazil’s glamorous tourist hub along South America’s Atlantic coast.Rio De Janeiro image
For those of you planning to attend the Games, or who may be interested in visiting or doing business there someday, we decided this is the perfect time to feature Brazil as part of our ongoing review of cultural customs and traditions in other countries.
Like the United States, Brazil has been described as a melting pot, reflecting the diverse mixture of cultures, races and nationalities that influenced its evolution over the past few centuries. The Portuguese were the predominant European group that constructed settlements in the country beginning in 1500. Over time, the European influence melded with the various local indigenous tribes to create the eclectic cultural makeup of modern-day Brazil.

Knowing Chinese Culture and Customs Will Enhance Your Global Customer Engagement Efforts

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product global travel graphicinformation with people in other parts of the world.
One thing we continue to emphasize to our clients is that translating or interpreting words is only part of a successful multilingual communication process. Another important piece—whether conducting business outside of the country or entertaining visitors at your company—is to adapt to the cultural, social and business customs of your foreign speaking customers. This means paying close attention not just to the words you use, but also to the images associated with your message, the method used to convey the message, and even the personal interactions you make with clients or customers on their home soil.

History Lesson: Multilingual Websites No Longer Just a Thing of the Future

Remember way back when in the 1990s, at the dawn of the mainstream Internet Age, when bigger companies began launching these things called websites? Many small and mid-size companies, as well as government and non-profit organizations, were slow to joinwebsite URL graphic in. The reasons varied. Some thought it was just a costly fad peculiar to a small segment of tech-savvy geeks. Others could not envision how a website would apply to their operations, that traditional customers would never consider buying goods or receiving services online. Still more found the whole matter too intimidating and complicated, with the new languages (HTML), terminology (what’s the difference between a Home Page, a website and a URL?), and concepts (sure, this “internet” thingy is really gonna revolutionize the way we live!).
 

Going Global: Trends of Translation & Interpretation

Businesses large and small are steadily expanding efforts to sell their goods and services to new markets—both within the Unites States and abroad. Evidence of this growth is everywhere. One sign is the job market. Research from various sources predicts that professional translation and interpretation services will continue to grow.…

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