The holiday decorations are likely put away, the in-laws are gone and the irregular-fitting sweaters you just received are safely stored away in the back of your closet. Now it’s time to tackle those New Year’s resolutions. No, not the short-lived personal goals you boldly make each year that usually sputter to an end by February. We’re talking about the resolutions to grow your business this year simply by being more active in the global marketplace.
Here are three simple New Year’s resolutions to make 2016 your year for ‘Going Global.’ And best of all, we’ll help you meet them if you tend to falter.
Resolution #1: Embrace multilingual translations into your marketing strategy
If you aren’t doing this already, your competitors probably are. The growth of the Internet and social media have made international transactions commonplace. But your international customers no longer have to be physically located on the other side of the globe; they can be right up the street. Census figures confirm that demographics are shifting in cities across the U.S. Over 60 million people – more than 1 in 5 people – now speak a language other than English at home. That means your multilingual customers are as likely to walk into your business as they are to visit your website. So make sure your marketing plans and tactics for 2016 include tapping into a whole new world of customers, whether here at home or around the world.
