Businesses large and small are steadily expanding efforts to sell their goods and services to new markets—both within the Unites States and abroad. Evidence of this growth is everywhere. One sign is the job market. Research from various sources predicts that professional translation and interpretation services will continue to grow.…
“Going Global” is the new mantra for companies looking to expand their customer base. If you’re not doing it, your competitors certainly are. Over the past 30 years, ASIST Translation Services has honed a seamless 4-step process guaranteed to achieve quality translation and interpreting goals for businesses large or small.…
We live in an interconnected world. Lightning-fast communication and modern modes of transportation mean that our interconnectedness will only increase. Of course, some isolated areas will remain, but they will grow smaller and smaller with time. Any industry that wants to expand internationally (or reach new domestic markets) will have…
Ever needed to purchase some item online, but not been sure where to go? The typical route is to pull up Google and use it as a catch-all to locate what you are looking for. Whether it is a gift for family or a new fashion trend Google seems to…
As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email…
Companies have begun integrating video into their marketing strategies after seeing the benefits inherent to the digital medium. Video content has a higher level of user engagement in comparison to text and studies have shown that videos increase the amount of time a user spends on a company’s website. According…
Your company may be performing well locally, but to continue to thrive you need to expand your base-to go global and reach potential customers in all corners of the world. Before wading into the international business market you are going to have to translate all your products, product information, website…
The tussle over the best strategy for translation continues. The pursuit of linguistic expression and quality remain the highest goals of translations. These goals are critical for brand definition and global impact. Today new methods of customer interaction and changing market trends are powering the need for LSPs…
Website translations are comparable to crews changing a venue between events. Think Nationwide Arena and going from the ice for the Blue Jackets and then prepping for a concert. The arena has to be transformed seamlessly for things to work. For this to occur, the equipment crew has developed a…
There are a handful of global app storefronts, however, the majority of mobile app developers create and publish in their native language. Irrespective of language, the burden on localization falls on the developers themselves and they need to be aware of many issues when dealing with the localization challenge. The…